iPhone“爱马仕橙”走红,苹果(AAPL.US)凭高辨识度逆转在华销量颓势
AppleApple(US:AAPL) 智通财经网·2026-02-09 07:09

Core Insights - Apple Inc. reported a revenue of $25.5 billion in Greater China for Q1 2026, representing a 38% year-over-year increase, significantly exceeding market expectations of $21.8 billion [1] - CEO Tim Cook highlighted record iPhone sales in the region, particularly noting the popularity of the high-end "Hermès Orange" color variant, which has helped reverse a long-standing decline in sales in one of Apple's largest markets [1] - Analysts noted that the iPhone 17 series has enhanced brand recognition and high-end appeal through design innovations, solidifying Apple's status as a status symbol in the Chinese market [1] Product Highlights - The new bright orange model, launched last fall, has attracted thousands of fans on social media, showcasing unboxing posts and usage videos [1] - The model, nicknamed "Hermès Orange" by consumers due to its resemblance to the iconic color of the French luxury brand, is officially named "Cosmic Orange" by Apple [1] - IDC Senior Research Director Nabila Popal commented that the significant external design changes, particularly the introduction of the striking orange color, have successfully attracted early upgrade users [1]