海底捞2026年除夕预订超5万桌，多地新店新场景迎新春

Core Insights - The company is experiencing a surge in reservations for Chinese New Year, with over 50,000 tables booked for New Year's Eve across its locations [2][5] - More than 1,000 outlets will remain open on New Year's Eve, and over 1,200 will open on the first day of the new year, indicating a strong commitment to meet customer demand during the festive season [2][8] Group 1: Customer Trends - There is a notable shift in family dining preferences, with many families opting for "reverse reunion" celebrations, bringing parents to urban areas for the holiday [4][5] - The trend of dining out for New Year's Eve is becoming more prominent, especially in popular tourist cities, where customers combine travel with family gatherings [5][6] Group 2: New Offerings - The company has introduced themed dining experiences, such as the "My Little Pony" series, to enhance the festive atmosphere and engage customers of all ages [4][7] - New store formats, including family-friendly and pet-friendly locations, are being launched to cater to diverse customer needs during the holiday season [6][8] Group 3: Operational Strategy - The company is increasing its workforce to ensure high-quality service during the busy holiday period, implementing various recruitment strategies to prepare for the influx of customers [8] - Initiatives such as employee engagement activities and family-oriented programs are being organized to foster a positive work environment and support staff during the festive season [8]