王楚钦携手敏感肌NO.1薇诺娜，以专业主义拉高修护面膜天花板

Core Viewpoint - The partnership between Winona and table tennis champion Wang Chuqin symbolizes a fusion of professional values and a pioneering spirit, aiming to elevate the standards in the sensitive skin care market through the campaign "Step Forward, Special Care" [1] Group 1: Winona's Brand Positioning - Winona has established itself as a leader in the sensitive skin care market in China, maintaining the top sales position for five consecutive years and dominating the dermatological skin care segment [4] - The brand emphasizes a long-term commitment to research and development, paralleling the rigorous training and skill enhancement required in professional sports [4][9] Group 2: Wang Chuqin's Influence - Wang Chuqin, the current world number one in men's table tennis, embodies a spirit of continuous self-improvement and excellence, which resonates with Winona's commitment to innovation in skin care [6][8] - His achievements, including Olympic and World Championship titles, enhance the credibility and appeal of the brand, aligning with the growing consumer demand for trustworthy and effective products [9][12] Group 3: Product Innovation - Winona's second-generation special care mask features a patented technology that allows the mask fabric to possess self-repairing properties, effectively providing the benefits of two masks in one [6][8] - The mask has undergone rigorous testing, achieving certification for contact with infant skin, ensuring a high-quality user experience [8] Group 4: Market Trends and Consumer Behavior - The sensitive skin care market is facing challenges such as product homogeneity and a lack of scientific backing for efficacy claims, leading consumers to prioritize professional credibility over mere celebrity endorsements [12] - The collaboration between Wang Chuqin and Winona is rooted in a shared commitment to professionalism and long-termism, enhancing both brand trust and consumer relationships [12][13] Group 5: Strategic Goals - Winona aims to build a comprehensive ecosystem for skin health in China, aligning with the "Healthy China 2030" strategy, and sees its partnership with Wang Chuqin as a crucial step in this long-term vision [13]