Zhuangyuan Pasture(SZ:002910) Xin Lang Cai Jing·2026-02-09 07:30Core Viewpoint - The company, Lanzhou Manor Pasture Co., Ltd., is actively expanding its market presence through innovative marketing strategies and product offerings, while also contributing to rural revitalization efforts in China [2][4]. Group 1: Company Overview - Lanzhou Manor Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with key brands including "Manor Pasture," "Holy Lake," and "Oriental Fresh Manor" [2][3]. - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai provinces, positioning itself as a leading enterprise in the region [3]. Group 2: Marketing and Sales Strategies - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes to promote new products and enhance market expansion [2]. - Online sales initiatives include the development of a Gansu specialty store and the use of KOL videos and live streaming to promote low-temperature products [2]. - Offline efforts involve establishing themed stations and specialty channels in cities like Tianshui and Lanzhou to optimize brand visibility [2]. Group 3: Financial Performance - For the period from January to September 2025, the company reported a revenue of 629 million yuan, a year-on-year decrease of 3.10%, while the net profit attributable to shareholders was -48.44 million yuan, reflecting a year-on-year increase of 59.08% [9]. - The company's main revenue sources include sterilized milk (37.04%), fermented milk (24.37%), and other dairy products [9]. Group 4: Corporate Governance and Social Responsibility - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. - As a national-level agricultural industrialization leading enterprise, the company actively supports rural revitalization policies and engages in initiatives that enhance farmers' income through various cooperative agreements [4].