YONGHUI SUPERSTORES(SH:601933) Sou Hu Cai Jing·2026-02-09 07:34Group 1 - The upcoming Year of the Horse has sparked a consumption boom in Taiyuan, with various products featuring "horse elements" appearing in stores and online, reflecting the cultural significance of the zodiac and consumer enthusiasm for the holiday [2][4] - Major shopping malls in Taiyuan are utilizing the "horse" theme through immersive decorations and diverse promotions, enhancing the shopping experience and attracting consumers [4][7] - Jewelry stores are seeing increased sales of horse-themed items, with some products like the "cute horse fortune bag" priced around 2500 yuan, indicating a strong demand for symbolic gifts during the New Year [4][5] Group 2 - The integration of traditional zodiac culture with modern consumer trends is driving the popularity of the "horse economy," as businesses combine cultural elements with practical designs to appeal to consumers [10] - Supermarkets and online platforms are also experiencing high sales, with creative offerings such as themed gift boxes and zodiac decorations, showcasing the versatility of the market [7][8] - Restaurants are capitalizing on the zodiac theme by offering special New Year dinner packages that resonate with cultural significance, further enhancing consumer interest in festive dining options [8]