Hongdou Industrial(SH:600400) Zhong Guo Jing Ji Wang·2026-02-09 07:49Group 1 - The core viewpoint of the article highlights that the Hongdou brand has been awarded the "Annual All-Domain Management Brand" at the inaugural "Zhishang Award," recognizing its excellence in AI-driven new retail, brand marketing innovation, and content creation [1][3][8] - The "Zhishang Award" was initiated by ByteDance's marketing service brand, relying on real user behavior data from the Douyin platform to evaluate brands based on marketing innovation, product performance, and industry influence [3] - Hongdou has been committed to technological innovation for 69 years, holding 128 comfort patents and continuously leading the evolution of comfort in apparel, with notable products including the "0-sense comfort shirt" and the popular "Hongdou soft underwear" [5] Group 2 - In January 2025, Hongdou signed a strategic cooperation agreement with Kudianzhang Technology to leverage AI in retail, aiming to enhance operational efficiency and customer experience through a new ecosystem for store lifecycle management [7] - Hongdou's online growth strategy includes a complete commercial loop integrating short video content, live streaming, and in-store experiences, resulting in significant increases in both traffic and sales [7][8] - The brand's recognition as the "Annual All-Domain Management Brand" not only validates its AI-driven new retail approach but also reinforces its sustainable operations and trend leadership within the Douyin ecosystem [8]