Xin Jing Bao·2026-02-09 07:57Core Insights - The article highlights the increasing digital transformation and AI adoption among traditional Chinese restaurant brands, known as "laozihao," with a significant rise in their appeal to younger consumers [1][2]. Group 1: Digital Transformation - A total of 206 traditional restaurant brands and 6027 stores have completed their online transformation, covering 234 cities across China [1]. - Over half of the laozihao brands are utilizing AI tools to assist in operational decision-making, enhancing efficiency and reducing labor costs [3]. Group 2: Consumer Engagement - The search volume for laozihao brands on platforms like Meituan and Dazhongdianping has increased nearly ninefold in the past year, with order volume rising by 34% and an annual compound growth rate of transaction value stabilizing at over 27% [1]. - The proportion of consumers under 35 years old has reached 48.5%, indicating a growing interest from younger demographics [1]. Group 3: Business Strategies - Three main transformation paths for laozihao brands have been identified: 1. Omnichannel integration, exemplified by Ziguangyuan's collaboration with Meituan, leading to a sevenfold increase in sales of its yogurt product [2]. 2. Monetization of cultural value, as demonstrated by Quanjude's "Air Four Courtyards" concept, which has increased average transaction value by 25% and repeat purchase rate by 18% [2]. 3. Accelerated digital transformation, with AI tools becoming essential for operational efficiency [2]. Group 4: AI Tools and Support - Meituan has launched the "Laozihao Dining AI Treasure Box," offering free access to core AI tools and one-on-one enterprise services to optimize operations for traditional brands [3]. - The "Smart Manager" AI tool has helped over 1.5 million users with reservations, significantly reducing manual data entry and improving operational efficiency [2][3].