iQIYI(US:IQ) Xin Hua Wang·2026-02-09 07:57Core Viewpoint - The opening of the first iQIYI theme park in Yangzhou marks a significant milestone for the company's offline experience business, integrating technology and film IPs to create a new cultural tourism landmark [1][5]. Group 1: Theme Park Opening - The iQIYI theme park opened on February 8, featuring a grand ceremony with the participation of various executives and celebrities [1][3]. - The park is located along the Grand Canal in Yangzhou and is the first indoor theme park in China focused on "nationally created IP + technology" [6]. Group 2: Business Strategy and Vision - iQIYI aims to leverage its rich IP resources and experience in offline immersive experiences to create a park that can quickly adapt to audience preferences using virtual reality and artificial intelligence [5]. - The park is expected to become a new growth curve for iQIYI as the offline immersive entertainment sector expands [5]. Group 3: Unique Features of the Park - The park covers approximately 10,000 square meters and emphasizes "miniaturization, rapid iteration, and strong interactivity," transforming popular IPs into immersive experiences [6]. - Notable IPs like "The Tang Dynasty Mysteries" and "A Chinese Odyssey" are brought to life through advanced technology, allowing visitors to engage in interactive storytelling [6][8]. Group 4: Visitor Experience and Future Plans - The park offers a comprehensive ticketing system that allows access to various immersive experiences, including themed dining and exclusive merchandise [8]. - Upcoming events, such as the "Lotus Tower Theme Month" during the Spring Festival, will enhance visitor engagement and cultural experiences [8]. - Additional iQIYI parks are under construction in Kaifeng and Beijing, promising more localized cultural experiences in the future [8].