Hongdou Industrial(SH:600400) Zhong Guo Jing Ji Wang·2026-02-09 07:59Core Insights - The company Red Bean has been awarded the "Annual All-Domain Management Brand" at the inaugural "Zhishang Award" during the "Douyin Fashion Year-End Gala," recognizing its excellence in AI-driven new retail, brand marketing innovation, and content creation [1] - This award follows Red Bean's recent selection as a "2025 China Consumer Brand," highlighting the brand's strong performance and ability to break through in the market [1] Group 1: Awards and Recognition - Red Bean won the "Annual All-Domain Management Brand" award, showcasing its leadership alongside 29 other benchmark brands [1] - The "Zhishang Award" is initiated by ByteDance's marketing service brand, relying on real user behavior data and consumer feedback for evaluation [1] - The award emphasizes the importance of a brand's capability for online and offline growth [1] Group 2: Innovation and Technology - Red Bean has focused on technological innovation for 69 years, holding 128 comfort patents and continuously enhancing the "comfort" experience in apparel [2] - The company has adopted a forward-looking strategy of "AI + Apparel + Robotics," aiming for a new round of industrial breakthroughs [2] - Red Bean's initiatives include the establishment of a 5G-connected smart factory and the first domestic textile and apparel industrial internet platform [2] Group 3: Strategic Partnerships and Developments - In January 2025, Red Bean signed a strategic cooperation agreement with Koodianzhang Technology to leverage AI in retail management, enhancing operational efficiency and customer experience [3] - The company also invested in the intelligent elderly care robot "Daitou Aliang," responding to the growing "silver economy" [3] - Red Bean established "Wuxi Fuxin Robot Co., Ltd." to explore various applications of robotics, aiming to improve in-store service levels [3] Group 4: Sales and Marketing Performance - Red Bean's home division achieved significant GMV growth through 11 major live broadcast events in 2025, frequently topping Douyin's national apparel rankings [4] - The brand received the "NKA Annual Growth Brand Award" from Douyin's local life segment, becoming the only apparel and underwear brand to earn this honor [4] - The recognition from the "Zhishang Award" reflects Red Bean's sustainable operations and trend leadership within the Douyin ecosystem [4]