Group 1: Festival Activities and Consumer Engagement - Various regions are enhancing the festive atmosphere through traditional activities such as lantern festivals and intangible cultural heritage events to boost consumer spending [1][5][9] - In Jiangxi's Wuyuan, a series of folk activities themed "Fireworks and Fortune Year" are being launched, featuring dragon dances and stunning fireworks displays to attract tourists [5] - In Zhejiang's Pinghu, a drone light show featuring 700 drones provided a high-tech visual experience for visitors, showcasing the city's festive spirit [8] Group 2: Traditional Cultural Heritage - In Chongqing's Dazu District, the traditional "Carp Lantern Dance" is being performed as part of the New Year celebrations, drawing significant public interest [13] - The Carp Lantern Dance is recognized as a municipal intangible cultural heritage, with efforts underway to preserve and innovate this ancient art form through educational programs and professional performance teams [15] Group 3: Agricultural and Food Supply - In Hubei's Laohekou, fish farming activities are ramping up to supply fresh fish to the market ahead of the Spring Festival, ensuring a rich dining experience for residents [17][18] - In Jiangsu's Xinyi, seasonal vegetables such as spring bamboo shoots and tender greens are being harvested and marketed, with a focus on freshness and quality through cold chain logistics [20][22] - Supermarkets are adopting a "short chain" model to source vegetables directly from farms, ensuring a steady supply of fresh produce during the holiday season [24]
多彩非遗活动“解锁”热闹中国年 各地年货市场开启“热购模式”
Yang Shi Wang·2026-02-09 08:24