“游购东莞·体验制造美学”促消费主题活动启动 东莞将发放2200万元消费券

Core Insights - The upcoming Spring Festival has prompted Dongguan to launch a series of promotional activities under the theme "Experience Manufacturing Aesthetics" to boost consumer spending and showcase local products [1][2] Group 1: Promotional Activities - Dongguan has initiated the "Experience Manufacturing Aesthetics" campaign, which includes five "Shopping and Touring Dongguan" routes and the release of the first batch of "Top Ten Popular Business Circles" [1][3] - The campaign will run from early February to March 18, featuring local specialties in various categories such as consumer electronics, trendy toys, home furnishings, clothing, and food [1][2] Group 2: Shopping Routes - Five classic shopping routes have been established, integrating dining, accommodation, culture, and travel, aimed at providing a comprehensive consumer experience [2] - These routes connect brand factory stores with well-known attractions, cultural landmarks, and dining establishments, promoting a deep engagement with Dongguan's manufacturing quality [2] Group 3: Business Circles - The "Top Ten Popular Business Circles" have distinct focuses, such as the Hongfu Business Circle, which combines high-end retail, trendy living, technology experiences, and youth socializing [3] - The initiative aims to create a vibrant shopping atmosphere by integrating elements of intangible cultural heritage, music, performances, and art into the consumer experience [3] Group 4: Consumer Incentives - A total of 22 million yuan in various consumer vouchers will be distributed to stimulate spending, with significant discounts and promotions offered by local brand factory stores [3][4] - Specific initiatives include 10 million yuan in retail consumption vouchers, 8 million yuan in dining vouchers, and 4 million yuan in tourism vouchers, all aimed at enhancing consumer engagement [4]