Core Insights - Ping An Health Insurance, in collaboration with Peking University Health Group, launched the "Health Kitchen" initiative and "Forever Together" health membership card, aiming to integrate health insurance with medical services and enhance family health management [1][5]. Group 1: Health Kitchen Initiative - The initiative addresses the nutritional crisis in society, emphasizing the need for improved dietary habits to combat obesity and chronic diseases [2]. - A set of health nutrition standards tailored for Chinese family kitchens was introduced, focusing on nutrition, safety, processing, and cooking methods [2]. - The standards provide specific dietary guidelines for different demographics, including the elderly, children, and individuals with chronic conditions, ensuring a comprehensive approach to family nutrition [2]. Group 2: Health Kitchen Mall - A "Health Kitchen" mall was launched, featuring over 80 safe, additive-free, and traceable health food products, making healthy eating more accessible [3]. - This initiative aims to translate professional health concepts into practical products, thereby preemptively addressing health risks at the dining table [3]. Group 3: "Forever Together" Membership Card - The "Forever Together" health membership card offers nine service benefits across health eating, active living, and quality medical services, creating a comprehensive health protection system [4]. - Members receive personalized health plans, discounts on health kitchen products, and incentives for achieving health goals, promoting a positive cycle of health habits [4]. Group 4: Strategic Advancement - The launch of the health standards and membership card signifies a strategic advancement in health management services for Ping An Health Insurance [5]. - By 2025, the company plans to upgrade its "Ping An Happy Health" service system, focusing on active living, quality medical care, digital healing, and long-term protection [5]. - The company aims to enhance preventive health management and establish itself as a leading medical health management company in China [5].
平安健康险首发“长相伴”健康会员卡，让健康更加省心、省时、又省钱