紧急预警！12件中国白酒商标疑在印尼被抢注，会稽山等酒企已着手处理

Core Viewpoint - The Chinese Trademark Association has issued a warning regarding the potential mass registration of trademarks for 12 representative brands in the Chinese liquor industry in Indonesia, which could lead to infringement disputes for domestic companies operating overseas [1][5]. Group 1: Trademark Registration Warning - The warning was issued by the Brand International Development Promotion Committee of the Chinese Trademark Association, highlighting that 12 trademarks from the Chinese liquor sector have been suspected of mass registration in Indonesia [1][4]. - The brands affected include Kuaijishan, Fenggu, Baofeng, Baiyunbian, and others, covering various types of liquor such as strong aroma, light aroma, rice aroma, and yellow wine [5]. Group 2: Company Responses - Companies like Kuaijishan and Zhijiang Distillery are already taking steps to address the trademark registration issue [1]. - Kuaijishan has a dedicated trademark service provider managing the situation, asserting that any confirmed registrations will be deemed invalid [8]. Group 3: Industry Context and Historical Precedents - Kuaijishan, a leading yellow wine producer, has been expanding its overseas business, with international sales revenue reaching 6.857 million yuan in the first three quarters of 2025 [9]. - The article emphasizes the need for Chinese liquor companies to shift from passive responses to proactive defense strategies in trademark protection, which is crucial for transitioning from product export to brand internationalization [9]. - Historical instances of trademark disputes, such as the case of Wuliangye being registered in South Korea, serve as a warning for companies to establish comprehensive trademark strategies before entering international markets [10][11].