Sou Hu Cai Jing·2026-02-09 09:42Core Viewpoint - Alibaba's AI assistant Qianwen launched a "30 billion free order" milk tea promotion, which became extremely popular, leading to system crashes and user frustrations due to high traffic [1][8]. Group 1: Promotion Details - The "30 billion free order" milk tea activity was launched on February 6 and saw over 10 million orders within the first 9 hours, exceeding system capacity [8]. - The promotion's validity period for the "free order card" has been extended to February 28, allowing users to redeem it across various categories, including milk tea, coffee, snacks, and fresh groceries from Tmall Supermarket and Hema [5][6]. Group 2: System Performance Issues - The overwhelming popularity of the promotion caused significant system congestion, resulting in frequent error messages and users being unable to claim coupons or place orders [8][10]. - During system failures, users discovered that inputting "doubao" (a reference to a competitor) could trigger normal AI responses, highlighting a peculiar workaround during the outages [8][10]. Group 3: Company Response - The company has acknowledged the issues caused by high traffic and is actively working to enhance server capacity to improve user experience [8][10].