Sou Hu Cai Jing·2026-02-09 10:23Core Viewpoint - Alibaba's Qianwen launched a "30 billion yuan free order" campaign before the Spring Festival, which quickly gained popularity and resulted in over 10 million orders within 9 hours, marking a significant milestone in AI application in consumer scenarios [1][4]. Group 1: AI Application and Market Strategy - The campaign represents a new round of user competition among major tech companies focused on AI application entry points, aiming to transition AI from mere conversation to practical tasks [3][4]. - The "AI treat" initiative allows users to order milk tea for just 1 penny, showcasing the practical capabilities of AI in everyday life [4][5]. - The event not only targets consumer engagement but also aims to enhance Alibaba's B2B capabilities in the instant retail sector, thereby improving the efficiency of local services and delivery systems [5][6]. Group 2: Technological Infrastructure and Competitive Position - Alibaba's strategy is supported by its "Tongyun Ge" AI triangle, which integrates AI chips, cloud computing, and large models, positioning the company as a formidable player in the global AI landscape [6][7]. - The self-developed AI chip "Zhenwu 810E" has surpassed Nvidia's A800 in performance, marking a significant advancement in Alibaba's AI chip capabilities [8][10]. - Alibaba Cloud is recognized as the largest cloud service provider in China and Asia, with extensive infrastructure that supports the company's AI initiatives [10]. Group 3: Future Investments and Implications - Alibaba plans to invest at least 380 billion yuan in cloud computing and AI infrastructure over the next three years, exceeding its total investment in the past decade [16]. - The success of the milk tea campaign may serve as a catalyst for broader AI applications in e-commerce, potentially creating a transformative effect similar to that of "Double 11" in traditional retail [16].