Bei Jing Shang Bao·2026-02-09 10:33Core Insights - The report highlights the increasing digital transformation and market appeal of traditional Chinese restaurant brands, known as "laozihao," with significant growth in online presence and consumer engagement [1] Group 1: Digital Transformation - A total of 206 traditional restaurant brands and 6,027 stores have completed their online integration, covering 234 cities nationwide [1] - The search volume for "laozihao" brands on Meituan and Dazhongdianping has increased nearly 9 times in the past year, with order volume rising by 34% [1] - The annual compound growth rate of transaction value for these brands remains stable at over 27% [1] Group 2: Consumer Demographics - The proportion of consumers under 35 years old has reached 48.5%, indicating a growing appeal among younger demographics [1] Group 3: Transformation Strategies - Three main paths for the transformation of "laozihao" brands are identified: 1. Omnichannel integration, exemplified by Ziguangyuan, which achieved a 7-fold increase in annual sales of its yogurt product through collaboration with Meituan [1] 2. Monetization of cultural value, as demonstrated by Quanjude's "Sky Four Courtyards" concept, which increased average transaction value by 25% and repeat purchase rate by 18% [1] 3. Accelerated digital transformation, with over half of the "laozihao" brands utilizing AI tools to enhance operational efficiency [1] Group 4: AI Tools and Services - Meituan has launched the "Laozihao Dining AI Toolbox," which includes free access to core AI tools such as Smart Manager, Kangaroo Advisor, and Kangaroo Butler [1] - The company offers one-on-one enterprise services with a professional AI team to optimize operations in-store [1] - Free digital capabilities for dining, including smart ordering, AI reservations, and quick ordering, are also provided [1]