Core Insights - The smart electric vehicle has become a trendy item for the Year of the Horse, favored for its practicality in short-distance commuting, aesthetic appeal, and intelligent features [2] Sales Performance - During the New Year sales period, the N3 85c model achieved strong sales due to its powerful acceleration, climbing ability, and smart unlocking features [2] - The M85c model was popular for its long battery life, reduced need for frequent charging, and comfortable suspension, appealing to users prioritizing endurance and comfort [2] - Other models like the N3 70c and Q70c also gained traction among younger consumers [2] Market Trends - Data from the company indicates a significant increase in sales of smart electric vehicles during the New Year, with the young consumer demographic becoming the majority [2] - In the Guangdong market, there was over a 30% year-on-year growth in sales during the New Year period [2] - In cities without motorcycle restrictions, the overall sales share of smart electric motorcycles exceeded 80% [2] Consumer Sentiment - A consumer from Guangzhou expressed that owning a new electric vehicle for the New Year is not only practical but also carries a sense of ritual [2] - Smart electric vehicles are increasingly viewed as more than just transportation tools; they embody individuality, taste, and social attributes in daily life [2]
九号电动车跻身潮流年货