可感知高品质探寻荟（北京站）举办 伊利宫酪畅轻双品牌推新 深耕健康酸奶赛道

Core Insights - The event "Perceptible High-Quality Exploration Hui (Beijing Station)" successfully showcased innovative products from Yili Group's yogurt division, highlighting the company's differentiated strategy in the health yogurt sector [1] - Yili's new products include the "Grassland Big Milk Bucket" yogurt featuring the unique Yilife-SST 01 strain from Hulun Lake, and the Lemon Oat Pearl yogurt, both emphasizing regional culture and refreshing taste [1][2] Product Innovations - The "Grassland Big Milk Bucket" yogurt is designed with a core concept of "eating yogurt with a spoon, tasting the grassland flavor," utilizing a traditional strain that embodies the essence of the grassland [1] - The product combines traditional milk boiling wisdom with modern fermentation technology, resulting in a rich and immersive grassland flavor experience [1] - The Lemon Oat Pearl yogurt offers a unique "five-layer" taste experience, including fresh lemon aroma, smooth fermented yogurt, sweet and sour lemon pulp, chewy oat pearls, and fragrant lemon peel [2] Market Positioning - Yili's new products reflect the company's "perceptible high quality" product strategy, aiming to meet diverse consumer needs through technological innovation and quality control [2] - The introduction of these products is expected to drive high-quality development in China's yogurt industry, with a focus on consumer preferences and health benefits [2]