烟火气里的“新”年味|锦江之星：以暖居伴团圆，让年俗有温度

Core Viewpoint - The article highlights the integration of traditional Chinese New Year customs with modern consumer experiences, emphasizing the role of Jinjiang Inn in enhancing festive celebrations through unique offerings and activities [1]. Group 1: New Year Consumption Trends - The upcoming Spring Festival is marked by a rise in consumer enthusiasm, driven by new technologies and retail formats [1]. - Jinjiang Inn aims to address the fading traditional festive atmosphere by merging traditional customs with modern consumption concepts [1]. Group 2: Hotel Offerings and Experiences - Jinjiang Inn's Shanghai Yangtze River Radisson Hotel has launched a "Happy Shanghai" New Year package, featuring luxurious accommodations, diverse breakfast options, and a family-style dining experience [2]. - The hotel will host various interactive activities such as lion dances, calligraphy, and spring roll making to enhance the festive spirit [2]. - The Zhujiajiao Jinjiang Hotel will offer traditional handcraft experiences during the New Year period, allowing guests to engage in cultural activities like making small blessings from reed leaves [6]. Group 3: Family and Cultural Engagement - In Wuhan, the hotel will provide a family-friendly package that includes cultural experiences and activities designed to foster family bonding during the New Year [7]. - The Suzhou International Conference Hotel will offer a "New Year Family Package" with luxury accommodations and various traditional craft experiences, allowing families to create personalized New Year memorabilia [8]. Group 4: Brand Philosophy and Future Plans - Jinjiang Inn, as a leading brand in the accommodation sector, emphasizes a "warm and quality" philosophy, aiming to blend tradition with innovation in its New Year activities [12]. - The company plans to continue hosting engaging and heartfelt events to ensure travelers can enjoy a safe and joyful experience during festive seasons [12].