购金热催生市场乱象，中消协点名“一口价”黄金与纯度造假

Group 1 - The core issue highlighted is the prevalence of disputes related to "fixed-price" gold products, with reports of misleading information regarding the material and purity of gold jewelry sold online [2][3] - Consumers have experienced significant financial losses due to discrepancies in the actual weight and purity of gold items compared to what was advertised, leading to economic damages [2] - The China Consumer Association (CCA) emphasizes the need for gold retailers to adhere to clear pricing regulations, ensuring that key information such as weight, material, and purity is accurately disclosed [3] Group 2 - In 2025, the CCA received over 2 million consumer complaints, marking a 14.45% increase from the previous year, and successfully resolved over 1 million cases, recovering approximately 9.25 billion yuan for consumers [4] - Complaints have surged in various sectors, including automotive, emotional consumption, home decoration, travel, online skill training, second-hand platform transactions, and non-bank financial credit [4] - The CCA calls for non-bank financial institutions to recognize the importance of compliance and consumer protection as foundational to sustainable development, advocating for clearer information disclosure and ethical marketing practices [5]