Bei Jing Shang Bao·2026-02-09 13:05Core Viewpoint - Major domestic gold brands are tightening buyback thresholds, leading to increased market attention due to significant fluctuations in international and domestic gold prices [1][10]. Group 1: Buyback Policy Changes - Many leading brands have suspended gold buyback services on weekends and holidays, resulting in a surge in buyback activity on the first working day [2][4]. - New buyback regulations from brands like Caibai and China Gold include limits on buyback amounts and require appointments, with adjustments based on market conditions [4][10]. - Not all stores are equipped to handle buyback transactions, with specific locations designated for this service [7]. Group 2: Fees and Conditions - Buyback fees vary significantly, with brand-specific products generally having lower fees compared to third-party buybacks, which can deduct 5%-8% from the buyback price [8][9]. - For example, Caibai deducts 5 yuan per gram for certain gold products, while non-brand products face much higher deductions [8][9]. - The high fees and stringent conditions have led consumers to consider trade-in options instead of direct buybacks [8][9]. Group 3: Market Sentiment and Investment Strategy - The tightening of buyback policies is seen as a risk management strategy by brands in response to market volatility, rather than a rejection of gold's value as a hard currency [10]. - Experts suggest that while short-term liquidity may be affected, gold remains a valuable asset for long-term holding and inflation protection [10][11]. - Consumers are advised to choose appropriate channels based on their investment goals, whether for decorative purposes or asset preservation [11].