Crown Crafts’ Manhattan Toy® Relaunches Groovy Girls, Blending Nostalgic Charm with Modern Trends

Core Insights - Crown Crafts, Inc. is reintroducing its Manhattan Toy® brand's Groovy Girls collection, featuring new designs and diverse characters aimed at children and parents who fondly remember the original dolls [1][2] Product Overview - The Groovy Girls collection includes five unique dolls: Rose, Saige, Poppy, Iris, and Daisy, each designed with distinct personalities and styles, priced at $29.99 each, targeting children aged 3 to 6 [3][5] - The dolls maintain their original soft, huggable form while incorporating modern elements such as vibrant hairstyles and fashionable outfits [2][3] - The collection will also feature a range of outfits and accessories designed for interactive play, including pets, camping gear, and furniture, with magnetic features compatible with the dolls [6] Marketing and Launch - The new collection will debut at the North American International Toy Fair from February 14-17, 2026, at the Javits Center in New York [7] - The marketing strategy emphasizes diversity, creativity, and the playful essence that made Groovy Girls popular, appealing to both children and Millennial and Gen Z parents [3][2] Company Background - Crown Crafts, Inc. is a significant player in the infant and juvenile consumer products market, with a history dating back to 1957, and operates through subsidiaries like NoJo Baby & Kids, Inc. and Sassy Baby, Inc. [9]