FLOWERS FOODS NAMES DAVID ROACH CHIEF DSD OPERATIONS OFFICER

Core Insights - Flowers Foods, Inc. has appointed David Roach as the chief DSD operations officer to enhance execution and accountability in the company's direct-store-delivery operations [1][2][4] - The company has consolidated its cake division under Dan Scott, who will focus on accelerating performance and driving profitable growth [5][6][7] - The leadership changes aim to improve operational efficiency and align with company goals in a dynamic retail environment [4][7] Leadership Changes - David Roach has full profit-and-loss responsibility for the DSD business, overseeing sales performance and operational efficiency [2] - Roach has over 30 years of experience with Flowers, previously serving as chief strategic projects officer and president of cake operations [3][6] - Dan Scott, with extensive DSD sales experience, will report to Roach and lead the newly formed cake division [5][6] Strategic Focus - The new leadership structure is designed to enhance visibility and influence in DSD sales performance [3] - The consolidation of the cake business reflects Flowers' commitment to operating with greater speed and efficiency [4][5] - The changes are expected to strengthen the DSD model and position the company for long-term success [7] Company Overview - Flowers Foods is one of the largest producers of packaged bakery foods in the U.S., with net sales of $5.1 billion in 2024 [7]