Stagwell (STGW) Agencies Deliver Impactful Moments Around Super Bowl LX

Core Insights - Stagwell's agencies made a significant impact during Super Bowl LX, delivering standout commercials for various clients and achieving recognition with two ads in the top 10 of the USA TODAY Ad Meter [1][2] Advertising Highlights - e.l.f. Beauty's campaign featured a telenovela-style ad starring Melissa McCarthy, emphasizing humor and cultural timing [4] - Grubhub's first Super Bowl ad addressed consumer frustrations with delivery fees, positioning the brand as consumer-friendly [4] - Kinder Bueno's ad showcased a space-themed adventure, transforming negative moments into positive ones through the brand's product [4] - Liquid I.V. highlighted the issue of dehydration in a humorous way, using toilets to convey the message [4] - The NFL's campaigns focused on youth coaches and community engagement, featuring notable NFL players [4] Off-Field Activations - Dairy Queen created a buzz with a campaign linked to rumored halftime appearances, engaging fans with contests and custom merchandise [7] - Don Julio celebrated Latinidad culture through an episodic social series, enhancing consumer engagement [7] - Frank's RedHot's campaign featured a humorous take on game day food culture, starring Ludacris [7] - Perdue aimed to introduce its Air Fryer Ready Crispy Wings in Buffalo, NY, leveraging local partnerships [7] - Starbucks highlighted the role of coffee runners in a grand narrative, reinforcing community connections [7] Research and Insights - The Harris Poll provided insights into American engagement with the Super Bowl, including spending and co-viewing trends [10] - HarrisX launched its 2026 Super Bowl Ad Index, conducting extensive ad testing to evaluate creative performance [10] - The Marketing Cloud's HarrisQuest will release a report on brand lift and consumer sentiment related to the Super Bowl [10] Technology and Innovation - Code and Theory enhanced NFL.com to support the league's direct-to-consumer strategy, significantly increasing site traffic and subscriber growth for NFL+ [7]