昔日网红“自嗨锅”被申请破产审查，曾在10分钟售出500万桶

Core Viewpoint - The once-popular self-heating hot pot brand "Zihai Guo" is now on the brink of bankruptcy, with its associated company, Hangzhou Jinlingyang Enterprise Management Consulting Co., Ltd., recently filing for bankruptcy review [3][6]. Group 1: Company Background - "Zihai Guo" was founded in 2018 by Cai Hongliang, the founder of Baicaowei, and quickly became a leading brand in the self-heating hot pot industry [6][8]. - The product range includes self-heating hot pots, soups, dry pots, and boiling pots, targeting the "one-person meal" and "lazy economy" markets [6][8]. Group 2: Financial Performance - From 2018 to 2021, Hangzhou Jinlingyang completed five rounds of financing, raising over 550 million yuan, with a peak valuation of 7.5 billion yuan [8]. - The brand achieved remarkable sales, including a record of 5 million units sold in 10 minutes and over 100 million yuan in sales within 21 minutes during the Double 11 shopping festival in 2020 [8]. Group 3: Recent Developments - After a surge in demand during the pandemic, the brand's popularity declined post-2022 as home consumption decreased [8]. - In March 2023, a potential acquisition by Lianhua Health, a listed company, fell through five months after initial interest [8]. - In November of the previous year, due to a labor dispute with an individual named Ma, Hangzhou Jinlingyang and its legal representative Cai Hongliang faced restrictions on high consumption [8].