Core Viewpoint - Planet Fitness has appointed Steve Beard, the Chairman and CEO of Covista Inc., to its Board of Directors, expanding the board to nine members, which reflects the company's commitment to enhancing its governance and strategic direction [1][4]. Company Overview - Planet Fitness is one of the largest and fastest-growing fitness center operators globally, with approximately 20.8 million members and 2,896 clubs across various regions including the U.S., Canada, and several countries in Latin America and Europe as of December 31, 2025 [5]. - The company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming environment known as the Judgement Free Zone®, with about 90% of its clubs operated by independent franchisees [5]. Leadership Background - Steve Beard has a strong background in healthcare education, having led Covista Inc. to become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni [2]. - Prior to his role at Covista, Beard held positions as Chief Operating Officer and General Counsel, and he has extensive experience in corporate law, particularly in mergers and acquisitions [3]. Strategic Importance of Appointment - Beard's appointment is seen as a strategic move to bring new perspectives and expertise in healthcare, strategy, and corporate governance to Planet Fitness, which is crucial for driving sustainable growth [4]. - The leadership at Planet Fitness believes that Beard's insights will contribute significantly to the brand's success and shareholder value, especially in a time when health and wellness are increasingly prioritized [4].
Planet Fitness Appoints Steve Beard to Board of Directors