NIKE(US:NKE) 智通财经网·2026-02-10 00:55Core Insights - Converse, a struggling brand under Nike, has officially notified employees to work from home and is set to initiate layoffs and restructuring plans [1] - The CEO of Converse, Aaron Kane, acknowledged in an internal memo that the company had to make "difficult choices," including saying goodbye to some employees [1] - Converse's recent financial report revealed a 30% year-over-year decline in revenue for the last fiscal quarter [1] Group 1 - Converse's sales are nearing their lowest level in 15 years, making it one of Nike's biggest strategic pain points [3] - Despite Nike CEO Elliott Hill successfully reshaping the North American and running business segments, these changes have not effectively boosted market confidence [3] - Nike's stock price has dropped 7% over the past 12 months, with a further decline of 2.36% recently, indicating ongoing market weakness [3] Group 2 - Elliott Hill emphasized the systematic restructuring of Converse's market competitiveness under the new leadership team [3] - Earlier this year, Nike implemented layoffs in its distribution centers involving hundreds of employees as part of organizational optimization [3] - Last year, Nike conducted a structural reorganization that resulted in a reduction of less than 1% of its headquarters staff [3]