经典帆布鞋卖不动了？匡威销售额逼近15年谷底，耐克启动裁员重组

Group 1 - Converse, a struggling brand under Nike, has officially notified employees to work from home and is set to initiate layoffs and restructuring plans [1] - The CEO of Converse, Aaron Kane, mentioned in an internal memo that the structural adjustments will involve new role assignments and team restructuring, indicating difficult choices including farewells to colleagues [1] - The memo did not specify the number of positions to be cut, and Nike declined to comment on the matter [1] Group 2 - Converse's sales are nearing a 15-year low, making it one of the biggest strategic pain points for Nike [2] - Despite Nike CEO Elliott Hill successfully reshaping Nike's North American and running business segments, these changes have not effectively boosted market confidence, with Nike's stock down 7% over the past 12 months and a further decline of 2.36% recently [2] - Hill emphasized the systematic restructuring of Converse's market competitiveness under the new leadership team [3]