3 6 Ke·2026-02-10 01:34Core Viewpoint - The article discusses the competition in the AI market, particularly focusing on the contrasting strategies of Alibaba and Google, highlighting Alibaba's unique approach with its Qianwen App and its implications for the AI landscape [1][4]. Group 1: AI Market Competition - The AI market is increasingly viewed as a contest of marketing expenditures, particularly illustrated by the recent "red envelope war" during the Spring Festival, where companies compete for user engagement through financial incentives [1]. - Alibaba's Qianwen App launched a significant promotional campaign, achieving over 10 million orders within 9 hours, indicating a successful marketing strategy that diverges from traditional competition [1][13]. - The article posits that the success of Alibaba's Qianwen App is a result of long-term strategic investments made years prior, rather than just a short-term marketing victory [1][9]. Group 2: Strategic Comparisons - Google has adopted a full-stack self-research strategy, investing heavily in various aspects of AI, including hardware and software, while Microsoft has taken a dual approach, relying on partnerships and third-party resources [2][3]. - As of Q4 2025, Microsoft's market value has decreased by over 30%, contrasting with Google's market value, which has approached $4 trillion, highlighting the effectiveness of Google's strategy [2]. - Alibaba is positioned as the closest competitor to Google in the full-stack AI space, with significant investments planned for AI infrastructure and capabilities [4][5]. Group 3: Future Projections - Alibaba plans to invest 380 billion yuan in AI capital expenditures over the next three years, with an additional 100 billion yuan recently announced, indicating a strong commitment to AI development [5]. - The company aims to redefine the AI landscape by creating a new operating system based on large models, which will facilitate the development of numerous applications through natural language [4]. - The competitive landscape is expected to shift from performance and customer acquisition to a broader ecosystem competition, encompassing computing power, cloud services, and user engagement [9][14].