Midea Group(SZ:000333) Sou Hu Wang·2026-02-10 01:54Core Insights - Midea's refrigerator brand has achieved the top position in global refrigerator sales for 2025, demonstrating strong market performance and comprehensive strength [1][3]. Market Performance - The global refrigerator market is projected to grow steadily, with total sales reaching 55.17 million units in 2025, reflecting a year-on-year increase of 1.19% [3]. - Midea's refrigerator sales are expected to reach 6.75 million units in 2024 and increase to 6.85 million units in 2025, capturing a market share of 12.9%, maintaining its position as the global sales leader for two consecutive years [3][4]. Product Strategy - Midea's success is attributed to its comprehensive product matrix, core technological breakthroughs, and global strategy, which cater to diverse consumer needs in a competitive market [5]. - The trend towards high-end products is evident, with Midea introducing the "Frost-Free King" series, which emphasizes health, energy efficiency, and convenience for modern households [5]. Technological Innovation - Midea has made significant advancements in core technologies, particularly in health-oriented features, which are becoming central to industry upgrades [7]. - The introduction of the DM-D dual-drive wind cooling technology addresses common consumer pain points, ensuring even cooling and rapid freezing while maintaining food quality [9]. Global Strategy - Midea's global sales leadership is supported by its comprehensive strategy that encompasses brand strength, technology, supply chain, and localized solutions tailored to different regional markets [10]. - The recognition of Midea's refrigerators as the global sales leader underscores its robust capabilities in technological innovation, product diversity, and deep global engagement [10].