Wondershare(SZ:300624) Zhi Tong Cai Jing·2026-02-10 02:22Core Insights - AIGC software company Wondershare (300624.SZ) has launched a comprehensive upgrade of its mobile video editing product, FilmoraGo, promoting an "affordable basic + AI value-added" service strategy in the mobile editing sector [1] - The rapid growth of mobile internet has led to an explosive demand for mobile video creation, with the market size of mobile video editing software in China expected to reach 15 billion RMB by 2024 [1] - The number of active users of mobile video editing software in China is projected to exceed 500 million by the end of 2024, with increasing demands for convenience, creativity, and professionalism in video creation [1] Group 1: Basic Accessibility - The mobile version of FilmoraGo has upgraded features such as smart background removal, beauty effects, intelligent color adjustment, and audio noise reduction, lowering the barriers for video creation [2] - A self-developed resource library has been opened for free, including effects, templates (excluding AI resources), filters, and stickers, allowing creators to find suitable materials for various video types [2] - This upgrade aims to provide a "zero-threshold" experience for users from inspiration capture to video packaging and export [2] Group 2: AI Value-Added Services - The mobile version of FilmoraGo charges only for AI features and materials, aligning its core AI capabilities with the desktop version to cover the entire creative process from generation to refinement [2] - Daily high-value free experience rights for over ten AI features have been opened, including voice-to-text, bilingual subtitles, text-to-speech, image-to-video, AI upscaling, frame interpolation, AI voice cloning, and smart erasure [2] - For instance, the image-to-video feature allows creators to upload an image and input a simple text description to generate an engaging video [2] Group 3: User Experience Enhancements - The mobile version has removed the limit on the number of logged-in devices, ensuring stable and efficient creation across different terminals [3] - This enhancement allows creators to capture inspiration on the go and perform in-depth post-production [3]