从今天起，ChatGPT也有广告了，OpenAI：不会干预回答内容

Core Insights - OpenAI has officially announced the testing of an advertising feature on the ChatGPT platform in the U.S., aimed at supporting free and low-cost access to AI services while funding infrastructure and technology upgrades [2][10] Group 1: Advertising Implementation - The advertising feature will be available to adult free users and subscribers of the $8 ChatGPT Go plan, while higher-tier subscriptions like Pro, Business, Enterprise, and Education will not display ads [2] - Ads will be labeled as "sponsored content" and visually distinct from AI-generated responses, ensuring that they do not interfere with the content generation process [2][5] - During the testing phase, ads will be intelligently matched to the user's current conversation topic, chat history, and past interactions with ads, prioritizing relevance and value to the user [6] Group 2: User Privacy and Control - OpenAI emphasizes user privacy, stating that chat content and personal data will not be shared with advertisers, who will only receive aggregated performance data [7] - Users will have control over their ad settings, including the ability to turn off specific ads, provide feedback, and manage personalized ad preferences [8][18] - The platform will not display ads to users under 18 and will avoid inserting ads in sensitive conversation topics such as health and politics [7] Group 3: Strategic Goals and Principles - OpenAI's strategic goal for introducing ads is to fund free services and make advanced AI accessible to a broader audience, aligning with its mission to benefit humanity [10][12] - The company has established principles prioritizing trust over revenue, ensuring that the ad system is separate from model training to maintain the independence and objectivity of AI-generated answers [11][13] - OpenAI aims to lower marketing barriers for small businesses by simplifying the ad placement process, allowing them to interact with AI for targeted advertising [24] Group 4: Future of Advertising - OpenAI envisions a future where advertising becomes more intelligent and personalized, potentially evolving into conversational ads that enhance user engagement [25] - The company is committed to maintaining a balance between user experience and commercial value, continuously optimizing ad delivery based on user feedback and performance [8][20]