SIASUN(SZ:300024) Ge Long Hui·2026-02-10 03:06Core Viewpoint - Doubao has launched its "Doubao New Year" campaign, which includes the distribution of New Year red envelopes and technology gifts during the Spring Festival Gala on February 16, 2026 [1][5]. Group 1: Campaign Details - The campaign consists of two phases: the first phase starts on February 13 at 20:00, allowing users to participate in AI-generated New Year greetings and a lottery for cash red envelopes [5][8]. - The second phase will occur during the Spring Festival Gala, featuring three rounds of lottery opportunities for users to win cash prizes up to 8,888 yuan or technology gifts [5][9]. Group 2: Technology Gifts - The technology gifts include 17 popular products such as the Yushu Robot, Tuo Zhu 3D printer, DJI drones, and smart home appliances like the XGIMI projector and Supor rice cooker [5][6]. - Notably, the Audi E5 Sportback and Mercedes CLA electric vehicles will also be part of the technology gifts, enhancing user interaction through the Doubao model [5][6]. Group 3: User Engagement and AI Interaction - Users can create personalized New Year-themed images and videos through the Doubao app, and can also receive customized New Year greetings from well-known hosts [7]. - The partnership with Volcano Engine, which is the exclusive AI cloud partner for the Spring Festival Gala, highlights the integration of advanced AI technologies in the event [7]. Group 4: Model Usage Statistics - The Doubao model has seen a daily token usage exceeding 63 trillion, with over 1 million businesses and individuals utilizing its services across more than 100 industries [7]. - More than 100 companies have surpassed 1 trillion tokens in usage on the Volcano Engine platform [7].