Core Viewpoint - Winona, a leading brand in sensitive skin care, has appointed world champion table tennis player Wang Chuqin as its brand ambassador for the Asia-Pacific region, highlighting a synergy between the athlete's competitive spirit and the brand's professional expertise in skin care [1][3][14] Group 1: Brand and Athlete Collaboration - The partnership between Winona and Wang Chuqin reflects a mutual commitment to excellence, with both parties demonstrating a relentless pursuit of improvement and mastery in their respective fields [3][7] - Wang Chuqin's recent victory at the 35th Asian Cup, where he defended his men's singles title, serves as a powerful endorsement for the collaboration, reinforcing the credibility of both the athlete and the brand [1][3] Group 2: Product Focus and Innovation - The collaboration emphasizes Winona's core product, the second-generation special care mask, which incorporates innovative "membrane repair" technology, enhancing the product's effectiveness [4][6] - Winona's special care series has undergone over 56 clinical studies involving 5,590 participants, showcasing the brand's commitment to scientific validation and consumer safety [7][10] Group 3: Market Position and Research - Winona has been recognized as the number one brand in sensitive skin care sales in China for five consecutive years (2020-2024), reflecting strong consumer trust and brand loyalty [8][10] - The brand employs a pharmaceutical approach to skin care, collaborating with 63 top-tier hospitals for clinical validation, and has conducted over 300 global dermatological studies [10][11] Group 4: Emotional and Psychological Connection - Winona aims to address not only the physical needs of sensitive skin users but also their emotional well-being, resonating with the spirit of resilience exemplified by Wang Chuqin [13][14] - The partnership enriches the brand's narrative by linking skin health with mental empowerment, reinforcing the importance of professional care for sensitive skin [13][14]
薇诺娜官宣亚太区品牌代言人王楚钦，敏感肌NO.1以专业力量守护国人皮肤健康