李卫国划重点：东方雨虹的“绝对决心”，不是喊口号，是实打实干事

Core Viewpoint - In 2026, Oriental Yuhong faces a critical juncture, emphasizing a decisive shift in strategy to either succeed or fail, as articulated by Chairman Li Weiguo in his article "Absolute Determination" [1] Group 1: Market Research and Retail Strategy - Li Weiguo highlights the necessity of thorough market research, stating that even selling a single product requires utmost effort, reflecting a clear understanding of market challenges [2] - The company has implemented the "Rainbow People Plan" to enhance retail partnerships and penetrate grassroots markets, achieving significant revenue from retail channels, which accounted for 84.06% of total revenue by mid-2025 [4] Group 2: Core Business Performance - Oriental Yuhong has achieved record production levels in its core business areas, with waterproof membrane shipments exceeding 700 million square meters and mortar sales increasing by 50% year-on-year to over 1.2 million tons [5] - The company’s subsidiary, Tiandingfeng, has also set a new daily shipping record of 4.43 million square meters, showcasing strong production capabilities [5] Group 3: New Market Expansion - The company is actively expanding into new markets, particularly in functional coatings, with the launch of fireproof coatings and successful certification for corrosion-resistant products, enhancing its product portfolio [7] - The industrial coatings and sealing materials project is in the final stages of production, targeting high-end manufacturing and marine engineering sectors [8] Group 4: Globalization Efforts - Oriental Yuhong's globalization strategy has led to significant achievements, including a 42.16% year-on-year increase in overseas revenue and a ranking of 53rd in the "2025 Global Top 100 Building Materials Companies" [9] - The company has moved beyond simple product exports to localized operations, establishing a presence in 18 countries and forming strategic partnerships in South Asia and Latin America [11]