又要涨价！周大福拟年后调价 门店回应：一口价产品或涨15%-30%

Core Viewpoint - Chow Tai Fook is planning to adjust the prices of its gold products after the Spring Festival, with expected increases of 15%-30% primarily on fixed-price products, due to rising international and domestic market factors affecting gold and raw material prices [2][4]. Group 1: Price Adjustment Details - The price adjustment is anticipated to officially start in mid-March, with some stores already receiving notifications [2]. - The adjustment will focus on fixed-price gold products, and specific details will be confirmed through in-store price tag updates [2]. - This will mark Chow Tai Fook's fourth price adjustment in the past year, following three rounds of price increases in March, October, and December 2025, with previous increases ranging from 12%-18% [4]. Group 2: Industry Context - The gold jewelry industry is experiencing a wave of price adjustments, with brands like Lin Chao announcing price increases due to significant rises in international gold prices, increased labor costs, and the scarcity of handmade products [5]. - Recent fluctuations in international gold prices have been notable, with London gold reaching a historic high of nearly $5,600 per ounce on January 29, 2026, before dropping over 9% the following day [5]. - As of now, London gold prices are hovering around $5,000 per ounce [5]. Group 3: Sales Performance - Chow Tai Fook's sales of fixed-price jewelry in the Chinese mainland market saw a significant increase of 59.6% year-on-year in FY26Q3, with its contribution to total sales rising from 29.4% to 40.1% [6]. - In contrast, sales of weight-based jewelry experienced a slight decline of 0.6% year-on-year, with its contribution dropping from 66.8% to 56.8% [6].