进军金融服务！全球第一网红MrBeast宣布收购“Z世代银行软件”Step Mobile

Core Insights - Beast Industries, founded by influencer Jimmy "MrBeast" Donaldson, is expanding its business into the financial services sector by acquiring the teen-focused banking app Step Mobile [1] - The acquisition aims to leverage the large social media following of Donaldson to create consumer products and services revenue [1][2] - Step Mobile, valued at $9.2 billion in 2021, may have seen a decline in value due to the fintech valuation correction [1][3] Financial Ambitions and Product Integration - Step Mobile will initially operate as an independent business while Beast Industries explores its financial services strategy [3] - Founded in 2018, Step Mobile offers no-fee, federally insured bank accounts and a secured Visa card to help users under 18 build credit [3] - Beast Industries has applied for the "MrBeast Financial" trademark, indicating potential future offerings in financial consulting and cryptocurrency [4] Monetization Strategies - Donaldson is attempting to create a closed loop from content to commerce, capitalizing on his popularity among Gen Z and Alpha generations [5] - Previous successes include MrBeast Burger and the chocolate brand Feastables, which generated approximately $250 million in sales and over $20 million in profit in 2024 [5] - To support the financial business expansion, Donaldson plans to launch a YouTube channel focused on financial education [5] Integration of Influencer Economy and Fintech - The transaction reflects a trend of deep integration between influencer economies and traditional fintech [6] - Data from the banking app and mobile services is expected to be a key asset for Beast Industries in delivering targeted content and promotions to its fanbase [6]