营收降10%利润跌4成！Gucci深陷寒冬，开云集团寄望2026年翻身

Core Viewpoint - Kering Group is facing its most severe profit crisis in a decade, with flagship brand Gucci experiencing ten consecutive quarters of revenue decline, and the group's annual operating profit plummeting by more than two-thirds compared to three years ago, resulting in a profit margin drop to 11% [1][6] Group 1: Financial Performance - Kering reported fourth-quarter sales of €3.9 billion, a year-on-year decline of 3% after currency adjustment, which was better than the analyst expectation of a 5% drop [1][4] - Gucci's revenue fell by 10%, slightly better than the market expectation of a 12% decline, marking the brand's tenth consecutive quarter of revenue decrease [1][4] - The group's annual operating profit was €1.63 billion, less than one-third of the 2022 level, with an overall operating profit margin dropping from 28% three years ago to 11% [6] Group 2: Brand Challenges - Gucci's troubles began in 2022 after the departure of former star designer Alessandro Michele, leading to a continuous decline in sales [5] - The brand's profit margin has decreased from 36% to 16%, highlighting the significant challenges Kering faces compared to competitors like LVMH, which achieved a 22% profit margin [6] Group 3: Strategic Outlook - Kering's management remains cautiously optimistic about future recovery, suggesting that 2025 will lay the groundwork for a turnaround, with a potential significant change expected by 2026 [7] - Since the appointment of CEO Luca de Meo in June last year, Kering's stock price has increased by approximately 50%, but investors are still awaiting detailed revival plans [7]