Sou Hu Cai Jing·2026-02-10 07:09Core Viewpoint - During the Spring Festival, major instant retail platforms for fresh produce, including Dingdong Maicai, Xiaoxiang Supermarket, Sam's Club, and Hema, announced an increase in delivery fees to support delivery personnel working during the holiday period [1][9]. Group 1: Delivery Fee Increases - Sam's Club will charge an additional 3 yuan for delivery from February 11 to February 24, 2026, on top of existing delivery fees [9]. - Dingdong Maicai will impose an extra 3 yuan service fee per order from February 15 to February 21 [10]. - Xiaoxiang Supermarket will also charge an additional 3 yuan per order for deliveries made between February 14 and February 21 [10]. Group 2: Specific Fee Structures - Hema will charge a base delivery fee of 6 yuan for all orders during the period from February 14 to February 21, regardless of the order amount [10]. - Hema's fee structure applies to various platforms, including its app and mini-programs, while certain services like Hema Global Purchase will follow regular fee standards [10]. - The earliest implementation of the increased delivery fee was by Sam's Club on February 11, with Hema having the highest additional fee of 6 yuan per order [10]. Group 3: Industry Context - The increase in delivery fees during the Spring Festival is a common practice among fresh produce platforms due to typically tight delivery capacity during the holiday [10]. - Many consumers have expressed understanding of the fee increases, noting that holiday work often comes with higher wages [10].