老乡鸡IPO背后的价格密码：全产业链+规模效应稳守亲民定价

Group 1 - The core strategy of the company is to maintain a popular pricing strategy supported by a comprehensive industry chain layout, scale effects, and the empowerment from IPO fundraising [1][3] - The complete industry chain, initiated by the founder, ensures stable pricing through self-supply of core ingredients and efficient logistics, which helps control costs and quality [3][4] - The IPO fundraising will focus on optimizing the supply chain, including upgrading breeding bases and logistics networks, which will further enhance scale effects and maintain affordable pricing [3][4] Group 2 - The dual model of "direct sales + franchising" allows the company to replicate its pricing advantage nationwide, with standardized support ensuring consistent pricing across all stores [4] - The stable pricing system attracts more franchisees, creating a positive cycle of price stability, active franchising, and scale growth, which supports the company's steady performance [4] - The interconnection between the IPO and pricing strategy aligns with the demand for stable growth in the capital market, making the pricing strategy an essential support for the IPO process [4]