Apple(US:AAPL) Cai Jing Wang·2026-02-10 08:33Core Insights - Apple is set to launch a series of new products in the coming weeks, including the iPhone 17e, upgraded iPads, and new Macs [1] iPhone 17e - The upcoming iPhone 17e will replace the iPhone 16e, featuring the same A19 chip as the iPhone 17 and introducing MagSafe charging [1] - It will also transition to Apple's latest in-house cellular and wireless communication chips, maintaining a price of $599 as a marketing strategy to highlight "more features for the same price" [1] - The iPhone 17e will be primarily targeted at emerging market users and enterprise customers, which are key focus areas for the company this year [1] iPad - New iPads are on the way, including an upgraded entry-level model and an iPad Air [3] - The entry-level iPad will feature the A18 chip, while the iPad Air will upgrade to the M4 chip, with the A18 supporting Apple Intelligence as a significant marketing point [3] - iPad sales showed strong performance during the holiday season, with revenue increasing by 6% year-over-year, surpassing Wall Street expectations [3] Mac - Apple plans to release several new Macs, including 14-inch and 16-inch MacBook Pros and a new MacBook Air with the M5 processor [4] - An upgraded Mac Studio desktop and a new Studio Display monitor are also expected, with the new MacBook aimed at competing with lower-priced Windows laptops and Chromebooks [4] - This new MacBook, with a screen size smaller than 13 inches and equipped with a chip similar to that of the iPhone, is designed to attract users to the Mac ecosystem, particularly in enterprise and emerging markets [4] Software - Apple is anticipated to release iOS 26.4 soon, which will include updates to some long-awaited Siri features [5] - The first beta version of iOS 26.4 is expected to be pushed to developers in the week of February 23, alongside the new MacBook Pro, which will sync with the ongoing macOS 26.3 update cycle [5] - The high-end MacBook Pro M4 version remains in high demand, indicating that new models are imminent, with a potential release as early as the week of March 2 [5]