适老化智能家居成爆款年货，“AI+银发”催生增量

Core Insights - The acceptance and purchase willingness of elderly-friendly smart home products are increasing as they are optimized with "technology adapting to the elderly" rather than the other way around [1][4] Group 1: Market Trends - The demand for elderly-friendly smart home products is rising, driven by the "AI + silver hair" trend and effective consumer stimulation policies [1][5] - During the Spring Festival shopping season, products like smart mattresses with heart rate and sleep monitoring features have become popular, with significant sales increases on major e-commerce platforms [1][5] - The elderly population in China is projected to reach 310 million by 2024, accounting for 22% of the total population, creating a substantial market opportunity for elderly-friendly products [7] Group 2: Product Development - Smart locks are being upgraded to address issues faced by elderly users, such as fingerprint recognition failures due to wear, with features like vein recognition and long battery life being introduced [2][3] - The development of elderly-friendly smart home products follows a logic of "technology adapting to the elderly," incorporating features like AI monitoring and health tracking to enhance user experience [4][9] - Smart mattresses can monitor key health indicators and provide real-time alerts for potential health risks, while AI-enabled devices facilitate health management through online consultations [4][9] Group 3: Consumer Behavior - Consumers are increasingly recognizing the value of elderly-friendly smart products, but there is a misconception that simply having smart features equates to being suitable for the elderly [9][10] - The focus on purchasing over service can lead to poor user experiences, as improper installation or calibration of smart devices may result in abandonment of their use [10] - Industry experts recommend prioritizing essential features that cater to elderly needs, such as emergency alerts and fall detection, while avoiding unnecessary complexities [10]