Core Insights - The event "Strolling the Greenway, Enjoying Beijing" was launched in the Mentougou District, promoting the integration of tourism and cultural experiences through innovative technology [1] - The introduction of the "Greenway PASS Card" by the Beijing Municipal Bureau of Culture and Tourism in collaboration with Ant Group's Alipay aims to enhance the visitor experience with features like NFC technology, AI digital guides, and AR interactions [1] - The initiative ties in with traditional cultural activities, encouraging visitors to collect digital tokens along the greenway, which can be exchanged for rewards, thus stimulating consumer spending during the festive season [1] Group 1 - The Beijing tourism leisure greenway has evolved beyond mere transportation and sports, becoming a vital link for the integration of cultural, tourism, and commercial development [1] - The first batch of 52 tourism leisure greenways serves as a network connecting urban and rural spaces, natural ecological resources, historical sites, and local life [1] - The Beijing Municipal Bureau of Culture and Tourism plans to further develop the "Greenway PASS" service for these 52 greenways, aiming for a seamless travel experience across the city [1]
北京推出“绿道PASS卡”
Bei Jing Shang Bao·2026-02-10 08:59