锦江酒店联动可口可乐开启“马年红运”，为春节酒旅消费注入新活力

Core Insights - The hotel and travel market is experiencing significant growth this Spring Festival, with hotel bookings notably surpassing last year's levels, particularly during the peak travel days from the first to the fourth day of the Lunar New Year [1][3] Group 1: Collaboration and Promotions - Jinjiang Huizhi, in collaboration with Coca-Cola, launched a series of promotional activities themed "Enjoy the New Year Together," offering bundled deals on hotels, travel, food, and loyalty points [1][3] - The online platform allows users to participate in various activities, such as lottery draws for free room vouchers and purchasing discounted hotel coupons ranging from 98 to 388 yuan [3][6] - Offline, over 1,500 Jinjiang hotels are hosting themed events, providing guests with exclusive Coca-Cola gifts and opportunities to win custom merchandise [3][11] Group 2: Target Audience and Market Strategy - The core consumer group for Coca-Cola consists of young individuals aged 18-35, particularly the Gen Z demographic, who are also becoming a significant force in the travel and hospitality market [5] - Jinjiang Huizhi's partnership with Coca-Cola aims to integrate trendy lifestyle elements into travel services, revitalizing traditional New Year celebrations through interactive experiences [5][15] Group 3: Price Assurance and Consumer Experience - To address the common issue of price discrepancies across booking platforms, Jinjiang Huizhi introduced the "Price Difference Catcher Plan," offering double points for users who find lower prices on third-party platforms [6][8] - This initiative encourages users to share their experiences on social media, enhancing consumer confidence in booking through Jinjiang Huizhi [6][8] Group 4: Local Cultural Experiences - Jinjiang hotels are focusing on local cultural immersion by offering regional breakfast options and unique New Year gifts, enhancing the overall guest experience during the holiday [9][11] - Various hotels are organizing traditional cultural activities, such as making year paintings and local delicacies, to create memorable experiences for guests [11][13] Group 5: Comprehensive Travel Solutions - Jinjiang hotels are collaborating with Didi Chuxing to provide a one-stop travel experience, offering accommodation discounts and exclusive ride-hailing vouchers in regions like Guangdong and Hainan [11][15] - The hotels are also catering to families with tailored experiences, such as DIY activities and traditional meals, to meet the needs of guests traveling during the Spring Festival [13][15]