中式美学+现代科技！国产动画IP激活“电影+”消费新动能

Core Viewpoint - The "China Myth" immersive art exhibition combines traditional Chinese aesthetics with modern technology, showcasing the charm of domestic animation and running until May 5 in Shanghai [1]. Group 1: Exhibition Overview - The exhibition features over 300 pieces of creative materials, including scene design drafts and character sketches from "Langlang Mountain," which are publicly displayed for the first time, allowing audiences to understand the creative process of Chinese original animation [3]. - The exhibition not only restores traditional Chinese aesthetic scenes but also incorporates various technological elements such as theater performances, 3D interactive magic mirrors, AI interactions, and AR virtual experiences to enhance audience engagement [5]. Group 2: Audience Experience - The project coordinator, Hu Jing, noted that the exhibition has a relatively high proportion of derivative products, creating a more immersive experience for the audience [7]. - The exhibition traces the evolution of Chinese original animation from the classic "Havoc in Heaven" in 1957 to the current "China Myth" series, evoking cultural memories among viewers. Additionally, the "Awakening Dream" section cleverly integrates a derivative product store, allowing visitors to take home cultural and digital interactive souvenirs [8].