权威发布｜山东2026年重点抓好消费领域六件民生实事

Core Viewpoint - The Shandong Provincial Government is focusing on promoting consumption, stabilizing the market, and benefiting people's livelihoods during the 2026 Spring Festival holiday, emphasizing the importance of consumer demand for economic growth [4][5]. Group 1: Consumption Promotion Strategies - In 2025, Shandong implemented a comprehensive consumption promotion plan, including a subsidy program for replacing old goods, which provided nearly 25 billion yuan in subsidies and generated over 185 billion yuan in sales, benefiting 20 million consumers [4]. - Over 6,000 promotional events were held throughout the year, leading to sales exceeding 100 billion yuan [4]. - The province introduced new consumption models and experiences, establishing national-level pilot projects for new consumption formats and international consumption environments, along with 10 "Good Products Shandong" e-commerce centers and 16 live-streaming centers [4]. Group 2: Key Initiatives for 2026 - The Shandong Provincial Commerce Department plans to focus on six key initiatives to enhance consumer welfare, including brand promotion activities, service consumption enhancement, new consumption cultivation, e-commerce development, integration of domestic and foreign trade, and improvement of commercial circulation networks [5]. - Specific actions include optimizing the old-for-new policy, hosting over 500 service consumption events, and promoting new consumption trends such as IP consumption and AI integration [5]. Group 3: Spring Festival Activities - The 2026 Spring Festival will feature the "Happy Shopping New Year - Fortune Fills Qilu" theme, with six categories of activities designed to enhance the festive atmosphere and stimulate consumer spending [7]. - Activities will focus on food, accommodation, transportation, tourism, shopping, and entertainment, aiming to provide a warm and enjoyable experience for residents and visitors alike [7][8]. - The government is committed to ensuring the supply and price stability of essential goods during the holiday, with measures in place to monitor and respond to market conditions [6].