“一次购票，终身免费”！景区要“自断财路”？

Core Viewpoint - The introduction of a lifetime pass for Sichuan Ganzi's scenic spots aims to shift the tourism economy from a ticket-based model to a consumption-driven model, enhancing visitor experience and encouraging repeat visits [2][4][8] Group 1: Policy Implementation - Ganzi has launched a lifetime pass priced at over 300 yuan, allowing unlimited access to 14 scenic spots, which previously cost a total of 1,091 yuan for single visits [1] - The lifetime pass is divided into two types: individual scenic spot passes and a comprehensive pass for 14 scenic spots, reflecting a strategic pricing model [1] - Similar initiatives have been observed in other regions, such as Anhui and Xinjiang, indicating a broader trend towards lifetime access passes in the tourism industry [1] Group 2: Economic Transition - The goal of the lifetime pass is to transition from a "ticket economy" to a "consumption economy," enhancing market competitiveness and increasing secondary consumption opportunities [2][4] - The strategy aims to transform scenic spots from mere "charging gates" to "flow entry points," thereby stimulating comprehensive consumption and promoting economic growth in the tourism sector [6][8] Group 3: Visitor Experience and Engagement - The lifetime pass is designed to foster deeper connections with visitors, encouraging them to return with friends and family, thus enhancing the overall visitor experience [6][8] - The emphasis is on creating immersive experiences rather than just sightseeing, which is crucial for long-term visitor retention [4][10] Group 4: Challenges and Considerations - While the lifetime pass can attract initial visitors, its success depends on the continuous improvement of services and offerings to maintain visitor interest [9][10] - The approach is not universally applicable; it may not suit all scenic spots due to varying operational capacities and market conditions [14][15] - The strategy is seen as a marketing tool to generate buzz and attract attention, but it requires careful implementation to avoid potential pitfalls such as service quality decline [11][15]