抖音电商宣布严打虚假价格宣传，严禁制造低价错觉

Core Viewpoint - Douyin E-commerce has announced a crackdown on misleading pricing practices that create a "low-price illusion," which harms consumer rights and disrupts fair trading [1][3] Group 1: Regulatory Actions - Douyin E-commerce will enhance its ability to identify and address inconsistencies between advertised prices and actual selling prices [1] - The company is implementing special governance based on rules regarding severe marketing violations and specific guidelines for price discrepancies [1] - Douyin E-commerce has published examples of typical violations, including false price markings and misleading promotional claims [1] Group 2: Compliance and Best Practices - Douyin E-commerce urges merchants and influencers to ensure that price promotions are accurate, effective, and purchasable [3] - If promotional prices or discounts require conditions, these must be clearly stated in videos, broadcasts, or text [3] - The company will continue to improve its technical identification capabilities and governance mechanisms to maintain a transparent and trustworthy consumer environment [3]