一切向“钱”看！ChatGPT正式开测广告，网上骂声一片

Core Insights - OpenAI has begun testing an advertising feature for ChatGPT in the U.S., marking a significant step in its commercialization efforts [1] - The initiative aims to generate advertising revenue to cover infrastructure costs while maintaining free service for users [1][2] - The move has sparked widespread controversy and backlash from users on social media [1][4] Commercialization Path - The advertising test is based on the principle of "task consistency," allowing OpenAI to sustain its free and low-cost service tiers [2] - Ads will be displayed based on user conversation topics and past interactions, similar to traditional search engines [2] - Users can opt for an ad-free experience by upgrading to a premium subscription or manage ad personalization settings [2] Privacy Commitments and User Control - OpenAI has outlined data protection measures, ensuring advertisers cannot access user chat histories or personal details [3] - Ads targeting users under 18 will be automatically blocked, and sensitive topics will not feature ads [3] - Users have control over ad preferences, including the ability to reject specific ads and manage personalized settings [3] Market Reaction and Competitive Dynamics - The introduction of ads has led to negative feedback on social media, with users expressing disappointment and concerns about the impact on ChatGPT's utility [4][5] - Competitor Anthropic has capitalized on this sentiment by mocking OpenAI's ad strategy in a Super Bowl advertisement [5] - Some users have expressed understanding, provided that ads do not interfere with the quality of generated responses [5] Financing Prospects and Product Iteration - OpenAI is accelerating product iterations alongside the ad testing, with positive reception for its new programming model, GPT-5.3-Codex [6] - The company is pursuing a massive financing round, potentially reaching $100 billion, to support its operations and prove the viability of its business model [7] - Successful implementation of the "AI + advertising" model could lead to a ripple effect in the industry, prompting other companies to accelerate their commercialization efforts [7]