2 1 Shi Ji Jing Ji Bao Dao·2026-02-10 10:10Core Insights - The service consumption sector is experiencing a peak ahead of the Spring Festival, with significant increases in demand for beauty services and entertainment options [1][2][6] Group 1: Beauty Services - The "beauty trifecta" (hair, nails, eyelashes) has seen a surge in search volume, with an increase of over 90% in the two weeks leading up to the festival [2] - Beauty service providers are reporting a busy schedule, with nearly 300,000 beauty professionals on platforms seeing their income nearly double compared to last year [2] - Major cities like Shanghai, Shenzhen, Beijing, and Guangzhou are leading in beauty service consumption, with transaction volumes increasing by over 40% [2] Group 2: Entertainment Services - The KTV industry is experiencing a revival, with transaction volumes increasing by nearly 30% since the start of the festival season [6] - KTV bookings are expected to rise significantly during the festival, with some areas facing high demand and limited availability [6] - KTV venues are evolving into comprehensive entertainment spaces, incorporating food, games, and AI technology to enhance customer experience [6] Group 3: Pet Care Services - There is a notable increase in demand for pet care services, particularly "in-home feeding," which has seen a search volume increase of over 90% [3] - A new feature for online booking of pet care services has been launched to address consumer needs during the busy festival period [3] Group 4: Overall Consumption Trends - Meituan is actively promoting various online service consumption campaigns to stimulate city service consumption during the festival [7] - The platform aims to connect supply and demand through upgraded product capabilities and AI technology, enhancing service offerings for users and helping businesses grow [7]